Can’t meet face to face? If you’ve never used tech to go online before, it can seem intimidating. Here are some tips and my favorite tools to get you started easily. In this post, we’re looking at “live” aka “streaming” options, which put you online in the moment. Also, for more info on how to […]
If you’re like me, the idea of marketing gives me an anxiety attack. Facebook Ads, Instagram posts, Webinars, SEO, and email marketing…it all starts to feel overwhelming and, well, inauthentic. But at the same time, we must navigate this jungle of self-promotion in order to thrive in our yoga businesses. Yogis, it’s time to demystify […]
Here’s the news, yoga teachers: your career doesn’t have to look like anyone else’s. We often think that our yoga career must look a certain way in order to be “successful.” Shouldn’t we be like Rachel Brathen or Shiva Rea, and have 100,000 followers, be labelled an influencer, produce online classes, and jetset the world? […]
When I opened up my yoga studio many years ago, I expected the people to come to my classes in masses because there was no other yoga studio around. However much to my surprise, there were only a few people who came. Wow, how disappointing! It seemed like the others were skeptical about this new […]
Lessons from a Studio Owner I took up yoga whilst at university studying economics and management. If you’d told 18-year-old me that six months after graduation I’d have my own yoga studio, I certainly wouldn’t have believed you. It’s been a tough journey to where we are now. From delays with planning permissions (causing us […]
Energy channels are like information freeways. According to yogic texts, humans have a system of over 72,000 nadis, or energy channels, that flow throughout the body. These channels are not visible to the human eye, and encompass a bustling network of moving information through our system. When the nadis, which translate into “channels” or “flow,” […]
I get this question a lot from students who are considering doing a teacher training, or from graduates who are wondering if they should quit their corporate day job. They wonder, “Can I really have a yoga career?” Here’s the thing: it depends what you mean by “good.” Here’s what’s good about being a yoga […]
Six ways to stay in the black Surviving as a yoga studio is hard. I know: I’ve been behind the scenes at Yoga Works in New York City and YYoga in Vancouver, Canada. Both of these entities are what we would call “corporately owned yoga:” they have multiple locations managed from a central business and […]
So you’ve just finished your 200 hour yoga teacher training. Now what? Here are five things that you should do to get your yoga teaching engine running. 1. Keep practicing One of the biggest mistakes that new yoga teachers make once they graduate is to focus on teaching to the exclusion of practicing. I can’t […]
This is part 3 of a three-part series. To read part one of the series on goal-setting, click here. To read part two on Taking Action, click here. Goal setting is a critical part of achieving what you want in your personal and professional life. Taking steps to accomplish your goals is incredibly powerful and cultivates a […]
This is part 2 of a three-part series. If you missed part one of the series on goal- setting, click here to read the article. You have identified a goal. Fabulous! However, now the “real” work begins. It’s one thing to have a goal but quite another to commit to consistently doing what it takes to […]
This is part 1 of a three-part series. You want to take your career to the next level and move beyond that survival mindset. You’re ready to feel like you’re proactively creating versus scrambling and reacting. But, what do you want? Take a few minutes to really think about what YOU desire. Maybe you want […]
How often do you put off or totally avoid having difficult conversations? You know the ones you’ve been intending to have: asking management for more classes taking time off studio policies addressing student complaints, or replacing props Does the mere thought of speaking up or asking the studio for what you want create a knot in your […]
Let’s face it; no one really likes talking about money. Unfortunately, if you avoid financially advocating for yourself, you’ll likely end up not only settling and undervalued, but also underpaid! Often the problem isn’t that clients and employers won’t pay what you’re worth; it’s that you won’t ASK! Whether you are thinking of raising […]
Erin’s dream is to grow her yoga business, put together a series of workshops and create her first retreat. She is a talented and inspirational teacher with adoring clients who often ask about her next event. In fact, several months ago, Erin announced to clients that a date for the retreat would come soon. I […]
Yoga teachers are entrepreneurs. In addition to teaching, we have to do our own marketing, manage our bookkeeping, create our own products, and be our own graphic designers. We’re one-woman (or man) shows. And in my yoga-preneurial life, I sometimes come across new tools that I’ve found that can be useful for our work. Here […]
It’s hard to make a living as a yoga teacher. We run across town from class to class, trying to cobble together enough money to make a living wage. New yoga teachers often teach for free to gain experience, and a decent starting wage is usually around $30/ class. Even veteran yoga teachers rarely make […]
I’m sorry my yoga offends you……. There is a divide in the yoga community right now and I feel like I have one foot on either side of a great valley. The teachers, gurus, and practitioners who are seasoned and rooted in the traditional and classical styles of yoga stand on one side. The newbies […]
When you graduate from a 200-hour teacher training that has been approved by Yoga Alliance (YA), you have the opportunity to join the Alliance and become a “registered yoga teacher” or “RYT.” Should you? Well, until very recently, my answer to this would have been, “No.” Don’t waste your money. Aside from getting to put […]
Hey new yogis, many of you have asked me about insurance and why you need it. Check out this guest article from Canopy. They cover some important points and – for my yogis in the States – I wanted to hook you up with this really great rate! – Rachel Have you ever thought of what […]
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