Support and resources for yoga teacher trainings and your yoga business.
This is part 1 of a 3-part series on motivation. We’re lucky in the yoga world: we have students who want to be there! In yoga teacher trainings, students have voluntarily decided to show up at (at whatever ungodly hour ) in order to participate in a yoga teacher training course. Why? Because they love […]
Teachers are the life blood of your yoga business. But they’re also one of your biggest expenses. So how do you keep yoga teachers happy? Check out these five strategies for keep the face of your business happy. 1. Be transparent about your costs Look, the yoga business is not wildly profitable. Competition and costs […]
Being a yoga teacher is hard. It’s time to think beyond the class to class grind and create a business strategy that helps you not just survive – but thrive financially. While creating a signature educational program can be a keystone of a successful business strategy, not everyone feels the call the be an educator in […]
This week I caught up with Anastasia Shevchenko, founder of the Berlin Yoga Conference which is coming to Germany this May 24-26, 2019. Anyone have a hankering for Europe in the spring? Anastasia Shevchenko is the founder and the managing director behind the Berlin Yoga Conference and is a freelance yoga teacher. She is a […]
Is anyone else tired of seeing, “I made 7K in my online course!” on every social media feed? These days, education is big business. Earn 7K in two weeks! Increase your passive income! Make a blockbuster course in three easy steps! Most of these people who are selling these courses aren’t educators. They’re playing on […]
Every training has a few students who love to talk. These students will be the first to raise their hands to answer questions, dominate discussion groups, and talk at length about their experiences. Students can be big talkers for different reasons: They process information by verbalizing it They like the validation of being in the […]
I love teaching anatomy in yoga teacher trainings. LOVE IT. Sharing the mystery and miracle of the human body is incredibly inspiring and satisfying. However, teaching anatomy in a yoga teacher training course can be difficult, and it’s easy to fall into traps that can turn anatomy into a drag! Top mistakes I see? Cramming […]
The Force Awakens cost $245 million dollars to make. And it cost between $100-150 million dollars to advertise. More than one-third of their total expenditure on that movie was in advertising. Surprised? Even though The Force Awakens seems like a no-brainer for success, Disney invested more than $100 million in promotion. And this percentage is […]
I was on the phone with a client this morning, who was considering revamping her course format. “Everyone is running their 200 hour teacher trainings in two weeks,” she said. “I don’t know how they do it.” “Oy. Thirteen hour days, and no days off,” I said. “Now, that thirteen hours of training, which means that […]
When you’re learning to teach yoga and you begin to understand the principles of alignment, a whole new world opens up. All of a sudden, the hidden actions of the yoga practice are exposed like Illuminati secrets in a Dan Brown novel. The code is suddenly everywhere! When this happens, it can be very tempting […]
Wouldn’t you love to know the magic formula for advertising? I’d love someone to take me aside and say, “Psssst….put in $500 worth of Facebook Ads, three blogs posts, eight Instagram stories and you’re golden!” Yay! Mystery solved! No such luck. Marketing is a fickle beast and every campaign is different. But while there may […]
Registering for Yoga Alliance is a pain in the ass. And the bottom line: registration does not mean that a program is any good. Yoga Alliance lacks the manpower to enforce or monitor the standards of its schools, so being approved is unfortunately not an indicator of quality. However, if you’re running a teacher training, […]
We all procrastinate for different reasons. And usually they’re really GOOD reasons. (Gotta take care of the kids, gotta get to the doctors, need to clean the house, or I need ME time, dammit!) Have you ever taken an online course? Students finish three weeks of the course and then disappear. Course progress remains half […]
Multiple choice questions get a bad rap! They’re usually seen as simplistic questions that only test very basic knowledge. And for must of us, they bring back memories of stultifying standardized tests. But I want to bring back multiple choice! Multiple choice questions – when created properly – can be excellent at assessing knowledge. And […]
How do you know if your training is actually working? I’ve been to so many yoga trainings that are enlivening, exciting, entertaining, and emotionally elevating…but absolute failures when it comes to teaching yoga skills. While an inspirational experience can certainly be a powerful component of your student’s learning (yes, yes!), too often I have seen […]
So you want to create an online course, but aren’t sure where to start? Okay! First of all, take a deep breath! Creating an online course is an exciting way to expand your reach by connecting to people who are geographically distant or unable to meet you in the real world. Here are the first […]
So how much do you need to really know to offer a teacher training? This is a great question – and one that is not to be taken lightly, especially when teacher trainings seem to be cropping up almost everywhere! Here are five questions you should take to heart before you jump in. What’s my […]
Want to be a great yoga teacher trainer? Here’s one of those sneaky skills that you can use in the classroom to help elevate the quality of your students’ learning. It may seem obvious, but unless you’re thinking about it, you may miss doing it. It’s called the Activation Principle. Learning is promoted when learners […]
Have you ever been subjected to a lecture-vomit? In the “sage on a stage” model, the learned expert shares their knowledge through a presentation while the students act as passive recipients. Though used in many classrooms, the lecture-vomit can fall woefully short where learning is concerned. And the problem? Well, sometimes yoga trainers act like […]
You may think that the make or break it factor in your teacher training is the excellence of your course content and the charisma of your lead faculty. Wrong. One of most important factors in the enrolment success of your program is your course schedule. While you will have some students who will make the […]
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