Skills for yoga teachers to help you to be the best teacher that you can be.
The Force Awakens cost $245 million dollars to make. And it cost between $100-150 million dollars to advertise. More than one-third of their total expenditure on that movie was in advertising. Surprised? Even though The Force Awakens seems like a no-brainer for success, Disney invested more than $100 million in promotion. And this percentage is […]
Leslie Kaminoff was once asked if 200 hours was enough time to learn to teach yoga. “No. You can lead a yoga class after 200 hours,” he said, “but not teach.” What did he mean? Leading vs. teaching Someone who “leads” a class is a guide. Imagine that you are going on a trip through […]
You send out your Mailchimp campaign. Without fail, within the hour, the unsubscribes start coming in. As ET says to Elliot, “Ouuuuuuuuuuch.” Whether it’s a Mailchimp subscriber, Instagram follower, or Facebook liker, losing a fan can feel like a hit to the heart. The negative voices start chiming in: what did I do wrong? why […]
When you’re learning to teach yoga and you begin to understand the principles of alignment, a whole new world opens up. All of a sudden, the hidden actions of the yoga practice are exposed like Illuminati secrets in a Dan Brown novel. The code is suddenly everywhere! When this happens, it can be very tempting […]
Let’s face it; no one really likes talking about money. Unfortunately, if you avoid financially advocating for yourself, you’ll likely end up not only settling and undervalued, but also underpaid! Often the problem isn’t that clients and employers won’t pay what you’re worth; it’s that you won’t ASK! Whether you are thinking of raising […]
You’re teaching warrior two. Your student, let’s call him Joe, decides to work on his press handstand instead. Then you’re teaching crow and Joe decides that this is a great time to do some supine hip openers. On the day that you decide to do a prop heavy wall class, Joe tells you with some […]
Wouldn’t you love to know the magic formula for advertising? I’d love someone to take me aside and say, “Psssst….put in $500 worth of Facebook Ads, three blogs posts, eight Instagram stories and you’re golden!” Yay! Mystery solved! No such luck. Marketing is a fickle beast and every campaign is different. But while there may […]
Registering for Yoga Alliance is a pain in the ass. And the bottom line: registration does not mean that a program is any good. Yoga Alliance lacks the manpower to enforce or monitor the standards of its schools, so being approved is unfortunately not an indicator of quality. However, if you’re running a teacher training, […]
Erin’s dream is to grow her yoga business, put together a series of workshops and create her first retreat. She is a talented and inspirational teacher with adoring clients who often ask about her next event. In fact, several months ago, Erin announced to clients that a date for the retreat would come soon. I […]
So how much do you need to really know to offer a teacher training? This is a great question – and one that is not to be taken lightly, especially when teacher trainings seem to be cropping up almost everywhere! Here are five questions you should take to heart before you jump in. What’s my […]
I’ve worked in the yoga “business” for about fifteen years. In addition to being a teacher, I’ve managed teachers, administrated studios, and run teacher trainings. So I’ve seen a lot of personalities. And some yogis are assholes. Sweet as pie at the front of the classroom, dark as an eastern storm behind the scenes. And […]
I stick my butt out. I don’t mean to, but somewhere along the way in high school, I learned to stand up straight by lifting my ribcage up and forward rather than actually find axial extension. (You rib poppers know you who you are, my brethren).) My lumbar curve became more pronounced, my sitting bones […]
So you’ve been teaching awhile, and you love yoga. You’d love to share the deeper aspects of the practice with your students. And maybe you’ve even been asked by your students when you’re going to be offering a teacher training. Should you? Here’s what you need to think about before you create a training. Does […]
I call it the Great Mistake. And I’ve made it. A lot. Here it it: As a teacher trainer and educator, it’s natural to want to give your students a lot of information. After all, we are content experts and we have a lot of great stuff to share. So when we’re creating trainings, we […]
At the yoga center where I sometimes teach in New York City, a woman called wanting to register for a four-week introduction to yoga course. She asked to speak to the manager. She wanted to know if it would be okay for her to come to the course because she was blind, and she had […]
Yoga teachers are entrepreneurs. In addition to teaching, we have to do our own marketing, manage our bookkeeping, create our own products, and be our own graphic designers. We’re one-woman (or man) shows. And in my yoga-preneurial life, I sometimes come across new tools that I’ve found that can be useful for our work. Here […]
It’s hard to make a living as a yoga teacher. We run across town from class to class, trying to cobble together enough money to make a living wage. New yoga teachers often teach for free to gain experience, and a decent starting wage is usually around $30/ class. Even veteran yoga teachers rarely make […]
I’m sorry my yoga offends you……. There is a divide in the yoga community right now and I feel like I have one foot on either side of a great valley. The teachers, gurus, and practitioners who are seasoned and rooted in the traditional and classical styles of yoga stand on one side. The newbies […]
When you graduate from a 200-hour teacher training that has been approved by Yoga Alliance (YA), you have the opportunity to join the Alliance and become a “registered yoga teacher” or “RYT.” Should you? Well, until very recently, my answer to this would have been, “No.” Don’t waste your money. Aside from getting to put […]
Crow pose (bakasana) is the entrance to more challenging arm balances. (Check out this video on my favorite way to get into the pose.) When practicing crow pose, you need a few key elements: aware and educated hands cat back core and inner legs squeezing hip flexion The combination of these four component parts will […]
Shopping cart
