Business of Yoga

$250.00

Description

Three guided lesson plans with visually rich presentations will support you to effectively teach the business section of leading teacher trainings. This lesson covers the basics of the yoga business: mission and vision, liability, insurance, work options, payrates, and foundational branding and marketing skills. Perfect for use in a 200 or 300 hour yoga teacher training. 

Classroom Time: 6 hours

What’s Included

  • 6 hours of lesson plans to guide students on the start of their yoga career
  • Trainer notes to guide you every step of the way
  • Visually rich presentations to guide discussions and activities
  • Fun and interactive discussions and activities to drive learning home
  • Student handouts – provided in PDF and Word

Lesson Plans & Learning Objectives

Your Teaching Mission (1.5 hours)

  • Students will articulate their “why” for both practicing and teaching yoga
  • Students will identify their ideal student
  • Students will identify their unique gifts as a teacher
  • Students will create a mission statement for their professional work

Getting Started (2 hours)

  • Develop perspective and flexibility in embarking on their yoga career (and what a yoga career can look like)
  • Identify possible streams of income 
  • Identify three potential venues for beginning to teach
  • Clarify common rates of pay for new and experienced yoga teachers
  • Describe channels for opportunity outside of public yoga classes
  • Describe next steps for continuing education and practice
  • Describe the behavior of a professional yogi
  • Describe your region’s requirements around professional organizations, liability insurance, etc.

Building Your Business (2.5 hours)

  • Identify five brand words for your business
  • Leverage your work on your missions statement to create a cogent brand vision
  • Define marketing
  • Identify your most viable marketing channels
  • Write your bio so that it relays your mission and your brand
  • Create your 10 year Vision
Pricing Options

Six Month Access, Lifetime Access

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